There has been a whole lot of hype in the past few months regarding Google+. If some of you haven’t had a chance to check it out yet, here are a few features that make it pretty special and may even make it a game changer for your social media strategy. While you have to wait to officially use it for business now, there is no reason why you cannot use your personal profile to begin to build contacts and “learn the ropes.” In the following few posts I will be highlighting some features and explain why Google+ may (depending on your audience) be added to your social media radar
CIRCLES– Lets kick off the features discussion with circles. Whats so exciting about the circles feature? Ease of use and one stop shopping! The link es can be clearly drawn on google + allowing you to place people in individual circles, thus allowing you to connect and share select information whether personal or strictly professional. Instead of having to make lists, go to a different social network etc. you may drag your groups of contacts into individual circles. You can have a friend circle, an acquaintance circle, a people to learn from circle, a family circle, coworkers circle and a professional circle. You can even designate your own circles. This allows you to not be concerned about dropping etiquette while posting. So I can put out my blogposts to my business contacts for example, while complaining about school bus schedules to my friends and neighbors circle.
Stay posted for our next Google+ feature. We will be discussing, how to share content and increase your contents ranking in search.