Everyone at this point has heard about social media, and they know it is the way of the future to connect with clients. Unfortunately, many people are under the mistaken impression that having a "Facebook" and "Twitter" presence, which has alot of followers or fans is the way to go.
While it is great to create content that attracts followers and Fans, connections, repins etc. it is important to keep in mind; what the heck are you doing it all for? So here are a few things to consider before you start: